Provocative Lady Gaga tries out a new profession

Provocative singer Lady Gaga tries out a new profession. The 30-year-old artist decided to try her hand at modelling. The renowned jewellery house Tiffany&Co offered the singer to appear in an advertisement for the brand's new collection.

The performer has already shot the advertising campaign to support the collection's launch. A teaser for the video appeared on the internet today; the full version will be available on 5 February. The company plans to present the video during the Super Bowl, where Gaga is set to perform, in line with established tradition.

The stylist for the retro-style advertising campaign was former Vogue creative director Grace Coddington, with David Sims serving as the photographer.

It is worth noting that the new look suits the singer very well. In the black-and-white video, the artist appears stylish and even sophisticated.